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Maruti-Suzuki and the Quality Way – Subir Chowdhury – thought leader, management consultant, author – The Ice Cream Maker, The Power of LEO, The Power of Design For Six Sigma
//Maruti-Suzuki and the Quality Way

Maruti-Suzuki and the Quality Way

2018-05-09T11:27:12+00:00

Quality automatically becomes part of the organization's DNA - its very essence - when it is everyone's business.

Quality & Me

Subir shares his own personal efforts to work toward continuous improvement within his own community, among his friends and family.

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Books by Subir

The Power of LEO
The Ice Cream Maker
The Power of Design for Six
The Power of Six Sigma
Organization 21c

Books read by Subir

PIC_chowdhury-C4Q-1Quality is defined by the customer. It happens when we are willing to listen to each other, enrich our experiences, and optimize our opportunities to improve. Quality comes when we have a mindset for honesty, integrity, resistance to compromise, and ethical behavior. What we want is for quality to be an automatic response to everyday encounters. When this mindset becomes part of the organization’s DNA – its very essence – then we can say that Quality is everyone’s business.

Please complete the form below. You will be emailed seminar materials that will help you along the way to achieving a Quality Mindset. Cause for Quality is a collection of essays that Subir Chowdhury has written to help guide the way.

You may also want to check out Subir Chowdhury’s latest book, The Difference: When Good Enough Isn’t Enough – the result of his ongoing work to discover the elements of excellence within ourselves. He defines the caring mindset with what he calls the STAR Attributes – four behaviors that build excellence: ‘Straightforward’, ‘Thoughtful’, ‘Accountable’, and ‘Resolve.’ Read this book and you will be inspired to dig deeper than ever before.


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    What is the cost of a little white lie?

    We have all lied at some point in our lives, even if it’s one of those “little white lies” you told your mother. The thing is, lying is never acceptable. Unless and until you replace lying with being straightforward, you’ll never have a caring mindset.

    Recognizing Quality Innovation

    In 2010, the Society of Automotive Engineers along with the Subir and Malini Chowdhury Foundation, established The Subir Chowdhury Medal of Quality Leadership. This award is designed to honor those in the mobility industry who demonstrate ability and talent to further innovation and broaden the impact of "quality" in mobility engineering, design and manufacture.

    How will you embrace the truth?

    A friend communicated a story to me about Alan Mulally, the former CEO of Ford. When Mulally first joined the organization, he gathered his senior management team together to identify what needed to change at Ford. In a nutshell, Mulally asked his team to color code their initiatives red, yellow, or green. Red meant things were in bad shape—for example, a launch date might be missed. Yellow meant an initiative wasn’t going well, and green meant the initiative was on track.

    Fear freezes your ability to be straightforward

    When we are scared, nervous, or afraid, we shut out the outside world.  We become less open and transparent. Instead of accepting our true selves, and admitting that we are afraid, we put up a wall designed to keep out the truth.  We make things up to compensate—about how good-looking we are, about how clever or competent we believe ourselves to be, about how much money we make. We lose sight of the importance of being straightforward and honest. Fear can undermine openness and honesty in anyone—including me!