Quality is defined by the customer. It happens when we are willing to listen to each other, enrich our experiences, and optimize our opportunities to improve. Quality comes when we have a mindset for honesty, integrity, resistance to compromise, and ethical behavior. What we want is for quality to be an automatic response to everyday encounters. When this mindset becomes part of the organization’s DNA – its very essence – then we can say that Quality is everyone’s business.

Please complete the form below. You will be emailed seminar materials that will help you along the way to achieving a Quality Mindset. Cause for Quality is a collection of essays that Subir Chowdhury has written to help guide the way.

You may also want to check out Subir Chowdhury’s latest book, The Difference: When Good Enough Isn’t Enough – the result of his ongoing work to discover the elements of excellence within ourselves. He defines the caring mindset with what he calls the STAR Attributes – four behaviors that build excellence: ‘Straightforward’, ‘Thoughtful’, ‘Accountable’, and ‘Resolve.’ Read this book and you will be inspired to dig deeper than ever before.

Please complete the form below.
Your copy of Cause for Quality will be sent to you via email.